Welcome to the Journal of Applied Marketing Theory

ISSN 2151-3236

Last Changed

The Journal of Applied Marketing Theory is a peer reviewed journal that publishes articles focused on the practical application of academic research to business issues.

We believe that outlets for work in all aspects of marketing and related fields need to be provided to disseminate meaningful results of academic research that can be applied in business.


Articles in all aspects of marketing including marketing strategy, product development, distribution, marketing communications and promotion, and pricing will be considered. Interdisciplinary articles are also encouraged. These may include topics that relate to the integration of marketing functions with other functional areas. Examples are marketing and human resources, marketing and finance, and marketing interfaces with other areas of the organization. Also encouraged are current and emerging marketing programs such as social marketing, web marketing and email marketing.


All articles must have summaries of the research and results that demonstrate clear transitions from the conclusions to implementation approaches for marketing practitioners.


Marketing practitioners are also encouraged to submit articles that demonstrate the application of marketing theory to solve business problems.


The Journal of Applied Marketing Theory is published electronically using Open Journal Systems.



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